What Should You Consider When Choosing A Online Fundraising Platform?


fund-raising

Every online fundraising platform must provide options for tracking payments, analytics and reporting, donor information, and easy integration. These features will assist nonprofits in launching their online fundraising initiatives.

The choice of which fundraising platform is most suitable is decided according to the requirements of every nonprofit. Nonprofits must take into consideration the following aspects when choosing the best fundraising platform:

Intuitive, Mobile friendly Interface

Non-profits can reduce time and efforts by using fundraising platforms for individuals it is simple and intuitive to use. It can allow nonprofits to create donation forms and websites with a simple copy and paste code. They don't have to master coding or pay developers. While some platforms for fundraising offer little room for customization, others allow nonprofits to customize pages for the cause.

The donor pages should use the same color, logo and fonts as the rest of your site. This will result in rapid recognition of your brand. Since 25% of donors make their donations via mobile devices, charities should optimize their donation websites to be mobile-friendly.

Third Party Integration

Other tools that non-profit organizations can utilize include Zapier, Google Sheets and Slack. These tools all work together to increase efficiency for nonprofits. So, choosing an application that is able to integrate with the existing platforms is crucial. This will facilitate fundraising and enable nonprofits to manage all of their activities from one place.

Donor Management

Donations should not be the only goal of a fundraising platform. Nonprofits should search for a platform that provides one-stop solutions for donor management.

Donors must be able to log into their account to update their personal information as well as download PDF receipts and see their donation history. This should relieve nonprofits of the tedious task of manually handling the information about donations.

Text-to-give

Text-to-give fundraising has increased in popularity due to the expansion of online giving as well as the internet. What is the definition of text-to-donate fundraising? It allows nonprofits to accept donations through text messages without much effort. It's the quickest and most straightforward method for anybody to donate.

This is a one-stop solution when nonprofits have to accept donations at donation drives, conferences, and events. In this way, charities need to find platforms for fundraising that support the use of text to give.

Membership

Building and retaining a network of donors is the best method for charities to raise more donations. This is because it is expected that existing donors will contribute more than new donors. Additionally, keeping current donors could help nonprofits keep their marketing costs reasonable.

According to Double the Donation Stats, online giving revenue was up by 40% when recurring donation choices gained popularity among online contributors. Organizations should choose the best fundraising platforms for individuals, which allows them to do the exact same. Non-profits can use online fundraising tools to design the membership campaign, alter the tiers of membership, and also access donor information for personalized messages.

Security

Nonprofits can use the fundraising platforms for individuals to increase their donations by accepting international payment and offering a variety of payment options. Customers are now able to donate using more than just credit cards. They also offer payment options such as Venmo and PayPal, Google Pay, Apple Pay, and Google Pay. Online fundraising platforms must provide greater security and strict payment regulations.

Find platforms that offer automated fraud detection, SSL/TLS encryption, tokenization of financial data, as well as two-step authentication. Be aware that the security of the platform is in direct relation to the organization's trust and credibility. Donors feel at ease when they give money through a safe platform.

Affordability

A platform for fundraising online with extra options is a good choice. However, the platform should not require a sign-up cost or ask for monthly fees immediately. Some platforms provide a 7-14 day free trial period. Nonprofits can check to see whether these platforms meet their requirements.

Access to additional features isn't free. Non-profits must think about their needs prior to choose a platform or features. As they expand and expand, they may require additional features. They should therefore ensure it is not at the expense of.

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