Why Do People Read Online News?


conservative news

Journalism has reached a point over the last decade where media organizations are less likely to invest in the internet. But, Nguyen's research begins by assuming that they don't do this because they want to innovate or fully exploit Liberty Nation News, rather because they fear that the internet may replace traditional media in their news industry.

Because of this they haven't tried to understand what users would like from news sites and how what they desire can affect their behavior following the news they receive.

The study conducted by Nguyen shows that traditional media has an opportunity to prevail in the event that practitioners are aware of the reasons why people are shifting to online news and can provide similar information.

A review of the effects of news-related online attributes on the adoption and use

Studies in the past have shown that there are 9 socio-technical advantages that have determined the acceptance and use of news sites:

No Cost

Multitasking

More news options

Background and in-depth information

24/7 updates

customization

Ability to share the information with your colleagues

the existence of different perspectives

the opportunity to "talk back " to the media"

The studies could examine the connection between the attributes of online news and internet users' decisions to use them. However they didn't analyze the practical consequences. This is crucial when it comes to the future growth of news on the internet.

The two main questions that haven't been addressed in previous research and which the investigation aims to answer are:

1. How do the socio-technical benefits of online news relate to the way that internet users access their time, assess, and identify their lives with news sites?

What derives directly from this issue is the question of whether online news can gradually replace traditional media, or whether each news source will be able to complement one another.

2. What are the implications of this for the social-technical benefits of online news? Is there been a reduction in the time spent on traditional news sources.

Methods

This article is based on information from an Australian survey of news readers which was conducted in 2004. It covered internet users those who didn't read online news, as well as users who read online news.

Findings

Online news users were most likely to be attracted by online news due to its instant availability. 70% of online news users visited news websites a few times a day and 47% would visit the web first in case they discovered that something was happening.

That means that the most important aspect that online news practitioners should focus on is the provision of continuous 24-hour news and information services.

It is apparent that people are looking for high-quality content and constant updates. In actual fact, 90% of internet news readers clicked on sites that provide in-depth background information.

This stresses the importance of making use of the unlimited linking web space and its ability to interact, to uncover a larger number of perspectives from the widest range of audiences.

The study also suggests that the ability to customize (the possibility of receiving tailor-made news) does not influence how much people use online news, but it affects the degree of their connection to it following the time of its adoption.

The ability to combine news with other online functions However, the ability to combine news with other online purposes (email news alerts, the embedding of news in non news sections of portal sites) seemed to be extremely crucial for users of online news. It's the same with to the "no cost" feature. The study shows that people aren't willing to spend money on news and they won't in the future. Multitasking could be reduced when news was not cost-free.

It was surprising that the interactive element that allows users to connect with journalists, was less significant than what practitioners typically consider. The reason for this could lie in the fact that user journalist interaction was largely unnoticed when the study was carried out.

It was also discovered that just 10% of users have reduced their media use.

This perspective shows magazines as the most risky medium. They're being displaced by conservative websites users, who love them because they are completely free and can be personalized.

Newspapers are the second most popular type of media. They were replaced by people who valued immediacy and other characteristics. Television was replaced because of its superficiality and its lack of depth.

Conclusion notes: some issues for journalists

The most important conclusion of this research is that people want both permanent updates and a comprehensive and up-to-date news source, an expensive mix, given that most of them do not want to shell out for online content. Publishers have to make the effort to mix the two.

Advertising could be the answer to this issue. The study concludes with the following questions: What happens is the consequences if advertising on the internet doesn't work well enough to support news sites on the internet? And if not, where will the funds needed to continue investing in online news come from?

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